The three-year undergraduate Bachelor of Arts in Journalism and Mass Communication program prepares students for writing and communicating to the general public through mass media like radio, television, and online social networks about topics related to business, history, culture, budgetary concerns, political issues, entertainment, and sports. The BA in Mass Communication exposes students to the study and practice of media communication while also acquainting them with the theoretical and methodological underpinnings of Media Studies

The course "Advertising Management and Public Relations" provides students with a comprehensive understanding of the principles, strategies, and practices involved in managing advertising campaigns and executing effective public relations initiativess

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The course introduces the students the basic ideas of Newspaper Journalism.Students shall be able to Write a news story and demonstrate knowledge in reporting and editing and its principles.